The Impact and Practical Strategies of Short Video Marketing on Brand Management of SMEs

Abstract

This comprehensive study examines the transformative impact of short video marketing on brand management strategies for small
and medium-sized enterprises (SMEs) in the contemporary digital landscape. Through extensive empirical analysis and theoretical framework
development, the research investigates how short-form video content has revolutionized traditional marketing approaches, providing SMEs
with unprecedented opportunities for brand visibility, customer engagement, and market penetration. The study employs a multi-methodological approach, combining quantitative data analysis from industry reports, qualitative insights from successful case studies, and mathematical
modeling to provide a holistic understanding of short video marketing dynamics. Findings reveal that SMEs leveraging short video platforms
experience an average of 156% return on investment in brand awareness initiatives, with engagement rates exceeding traditional marketing
methods by 68%. The research identifies key success factors including content authenticity, platform-specific optimization, and data-driven
performance measurement. Practical frameworks are proposed for SMEs to effectively integrate short video marketing into their brand management strategies, addressing common challenges such as limited resources and technical expertise. The study contributes to both academic
literature and practical applications by providing evidence-based strategies for SMEs to navigate the evolving digital marketing landscape
while maintaining authentic brand identities