Research on Tourism Marketing Strategies Based on Big Data

Abstract

The application of big data in tourism marketing is crucial, as it supports market segmentation, personalized services, trend forecasting, and the development of smart scenic areas. By leveraging the 4P strategy (Product, Price, Place, Promotion), tourism enterprises can
utilize big data platforms to construct user profiles, implement IP marketing, and promote through social media, achieving precision marketing and enhancing tourist experiences. Digital transformation introduces new technologies such as virtual reality, intelligent product selection,
and video marketing, which enhance tourism appeal. Big data analytics contribute to optimizing resource allocation, revenue management,
and public opinion monitoring, driving the tourism industry towards a more intelligent and efficient direction, ultimately achieving sustainable
development goals.