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The Mechanism and Path of Digital Economy Empowering Enterprises' Market Competitiveness

Xiaorui Xiang

Abstract


Against the backdrop of global digital transformation, the digital economy has become a core driver for reshaping enterprise com
petition patterns. This paper adopts a qualitative analysis framework to dissect the intrinsic logic of digital economy empowering enterprises
market competitiveness, constructs a three-dimensional empowerment mechanism system, and designs targeted paths combined with industry
characteristics. Through case studies of typical enterprises, the paper verifies the effectiveness of different empowerment paths and puts for
ward practical countermeasures to address transformation barriers. The research shows that the digital economy empowers enterprises through
factor reconstruction, value chain optimization and ecosystem expansion, and the choice of empowerment paths should match the enterprises
development stage and industry attributes.

Keywords


Digital Economy; Market Competitiveness; Empowerment Mechanism; Transformation Path; Qualitative Analysis

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DOI: http://dx.doi.org/10.70711/memf.v3i5.9084

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