Research on the Development Status and Countermeasures of China's Pet Economy Industry Chain

Abstract

With rising material and spiritual living standards, public consumption willingness in the pet sector has kept growing. Pet keeping
has become a key way for the public to gain emotional support and relieve life pressure, making the pet economy an emerging business format
in Chinas consumer market. Yet amid rapid industrial development, many pain points have gradually emerged. Based on an analysis of the
current situation, this paper identifies four core problems restricting the pet economy: shrinking profit margins in pet medical care, weak cor
porate brand awareness, an imperfect industry supervision system, and a serious shortage of professional talents.Accordingly, this paper puts
forward four targeted countermeasures: innovating marketing models, cultivating leading brands, improving regulation and supervision, and
strengthening professional talent training, so as to boost the high-quality and sustainable development of Chinas pet economy.