Practical Pathways for Marketing-Driven Innovation & Entrepreneurship in the Context of Digital Transformation

Abstract

In today's era where digital transformation has a comprehensive impact on various industries, Marketing is no longer the traditional
way of commodity sales, yet has become an important force in facilitating Innovation & Entrepreneurship. Digital technology has transformed
the suppl-demand relationship in the market, consumers' purchasing habits, and the competitive landscape, bringing new opportunities for In
novation & Entrepreneurship while putting forward higher requirements for Marketing philosophy, methods and channels. Based on the main
characteristics of digital transformation, this paper analyzes the problems faced by Innovation & Entrepreneurship, elaborates on the correla
tions between Marketing and Innovation & Entrepreneurship, and focuses on practical application. It studies the specific practices on how
Marketing catalyzes Innovation & Entrepreneurship in the digital transformation era, and provides Marketing suggestions for various types of
Innovation & Entrepreneurship enterprises, aiming to enhance their innovation capabilities, and contribute to their healthy development.