The Innovation of Marketing in the Internet+ Era: The Practice and Challenges of the O2O Model
Abstract
model, which allows businesses to reach a broader customer base while enhancing customer experiences through both virtual and physical
touchpoints. This paper aims to explore the innovation in marketing practices enabled by the O2O model, analyzing its implementation across
various industries, its advantages, and the challenges it poses. Through qualitative and quantitative research methods, this paper provides a
comprehensive review of O2O marketing strategies, evaluates their effectiveness in driving customer engagement, and highlights the barriers
to successful integration. By examining case studies and empirical data, the study aims to provide insights into the future trajectory of O2O
marketing in a rapidly evolving digital landscape.
Keywords
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DOI: http://dx.doi.org/10.70711/memf.v3i6.9242
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