Analysis of the Commercial Value of User Consumption Behavior in the Platform Economy

Abstract

With the standardized and healthy development of the platform economy, coupled with the deep integration of digital technology
and consumption scenarios, users' consumption behaviors have become diversified and personalized. Based on the relevant theories of microeconomics and game theory, this paper analyzes the commercial value of users' consumption behaviors in the platform economy from the
perspectives of demand elasticity, utility theory, economies of scale and scope, information asymmetry, and prisoner's dilemma. It reveals the
inherent connection between users' consumption choices and platform commercial monetization and ecosystem construction, providing theoretical support for optimizing platform operation strategies and tapping into business potential, thereby promoting the high-quality development of the platform economy.