New Quality Productivity and Tourism Service Model Innovation under Digital Transformation

Abstract

Digital transformation is profoundly affecting the tourism industry, and the new quality productivity, with its high-tech and highefficiency features, promotes the comprehensive innovation of the tourism service mode through big data, cloud computing, AI and other technologies. This paper analyses the profound impact of digital transformation on the tourism industry, defines the new quality productivity, and
discusses its construction strategy. At the same time, it analyses the changes of operation process optimization, customer experience reshaping
and market boundary expansion, and puts forward the path of service model innovation under the vision of globalisation. The article emphasises the importance of the integration of technology and market demand, and provides strategic guidance for the sustainable development of
the tourism industry.