Emoticons, Bullet Comments and Symbolic Dialogue: Youth Interactive Communication in University Online Ideological and Political Education
Abstract
college students' online socializing, emotional expression and opinion sharing. These symbolic carriers have reshaped the communication
contexts and interactive logics of university online ideological and political education (IPE). Traditional one-way indoctrination IPE adopts
rigid, formulaic discourse that clashes sharply with young people's preference for symbolic, lightweight expression, leading to broad reach
yet insufficient internalization of core values. Taking undergraduates from five universities in Guangdong Province as research subjects, this
paper adopts a mixed-method research design combining questionnaires and semi-structured interviews based on symbolic interactionism. It
systematically sorts out college students' usage habits of online symbols and their deficits in value judgment, identifies symbolic communication barriers in current online IPE, and proposes optimized strategies covering five dimensions: symbolic content creation, interactive scenario
construction, communication order governance, youth circle guidance and faculty capacity building. This study delivers empirical evidence
and practical references to boost the effectiveness of online ideological and political education in the new era.
Keywords
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DOI: http://dx.doi.org/10.70711/wef.v4i5.10136
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