The Logic and Approaches of Digital Intelligence Technology Empowering the Image Building of Ideological and Political Courses in Universities

Abstract

The image of ideological and political courses in universities has long faced the predicament of insufficient affinity and lack of vividness, constraining the reach and appeal of theoretical content. Digital intelligence technology reshapes the underlying logic of image building from three dimensions—precision profiling, embodied immersion, and ecological co-creation—driving a systemic leap toward a precise,
vivid, multidimensional, and symbiotic course image. To advance this transformation, the content system needs to be reconstructed through
digital narrative, the experiential paradigm must be upgraded via scenario-based interaction, the communication landscape should be expanded through ecological co-creation, and a closed loop of continuous iteration must be established within data governance.