Communication and Marketing Strategies for Cultural and Creative Products in the Internet Era
Abstract
as the source of inspiration for innovation, and integrate culture with daily necessities, tourist souvenirs, art products and so on. Cultural and
creative products have received more and more attention because they meet the needs of the current material life and social development.
Therefore, in such a background, peoples demand for cultural and creative products is also growing. Under the Internet era, in order to meet
the development of this consumer industry, cultural and creative products need to keep pace with the times in order to better adapt to this era.
Keywords
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DOI: http://dx.doi.org/10.18686/wef.v2i3.4287
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