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Practical Thinking on the Brand Construction of College Student Youth League Committee -- Take Hainan Vocational University of Science and Technology as an example

Yue Liu

Abstract


Under the background of the new era, the college student Youth League Committee, as a bridge connecting students and schools,
not only carries the multiple functions of ideological and political education, campus culture construction and the protection of students rights
and interests, but also faces the important task of how to innovate the working mode, enhance the work efficiency and enhance the organizational influence. As an effective way to enhance the organization recognition, enhance the cohesion and attraction, brand construction is gradually becoming an important direction of the work of college students youth League committee. This paper aims to explore the significance,
current situation, challenges and practical strategies of the brand construction of the work of college student Youth League committee, in order
to provide theoretical reference and practical guidance for the innovative development of the work of college Youth League Committee.

Keywords


Brand construction; Youth League Committee; Innovation path

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References


[1] Xu Bingyang. Research on the function and practical application of the university Youth League Committee in ideological and political

education [J]. Industry and Technology Forum, 2022, 21 (14): 142-143.

[2] Li Dan. Exploration of the construction path of student youth League Committee in colleges and universities [J]. Time Report, 2022, (09):

58-60.

[3] Zhao Shuo. Research on the education work of the Party Branch of the university Youth League Committee from the perspective of Lide

Shuren [J]. Modern Vocational Education, 2024, (15): 169-172.




DOI: http://dx.doi.org/10.18686/wef.v2i4.4595

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