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The Influence of Globalization on Cross-Cultural Communication: An In-Depth Analysis of Pragmatic Strategies

Xu Han, Xiaojing Huang

Abstract


The process of globalization has profoundly influenced cross-cultural communication, highlighting the importance of pragmatic
strategies in intercultural interactions. This paper investigates how globalization has shaped cross-cultural communication, focusing on the evolution of pragmatic strategies. By analyzing communication norms and rhetorical practices across different cultural backgrounds, this study
illustrates the ongoing adaptation and integration of language within cross-cultural exchanges. The findings reveal significant changes in communication dynamics and emphasize the need for effective cross-cultural communication skills to mitigate misunderstandings and enhance
global interaction.

Keywords


Cross-cultural communication; Globalization; Pragmatic strategies; Language adaptation; Intercultural interaction

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References


[1] Hall, E. T. (1976). Beyond Culture. Anchor Books.

[2] Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (2nd ed.).

Sage Publications.

[3] Scollon, R., Scollon, S. W., & Jones, R. H. (2012). Intercultural Communication: A Discourse Approach (3rd ed.). Wiley-Blackwell.

[4] Wierzbicka, A. (2003). Cross-Cultural Pragmatics: The Semantics of Human Interaction (2nd ed.). Mouton de Gruyter.

[5] Ting-Toomey, S. (1999). Communicating Across Cultures. The Guilford Press.




DOI: http://dx.doi.org/10.70711/wef.v2i7.5792

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