Research on News Publicity in Universities under New Media Environment
Abstract
With the rapid development and wide application of new media technology, the news and publicity work in colleges and universities
is facing unprecedented opportunities and challenges. The aim is to explore the innovative path of news publicity in universities under the new
media environment, analyze the influence of new media on news publicity in universities, and put forward corresponding strategies and suggestions. By strengthening content construction, actively using new media platform, building efficient teams, paying attention to interaction
and feedback and other innovative paths, to promote the innovative development of news and publicity work in universities in the new media
environment.
is facing unprecedented opportunities and challenges. The aim is to explore the innovative path of news publicity in universities under the new
media environment, analyze the influence of new media on news publicity in universities, and put forward corresponding strategies and suggestions. By strengthening content construction, actively using new media platform, building efficient teams, paying attention to interaction
and feedback and other innovative paths, to promote the innovative development of news and publicity work in universities in the new media
environment.
Keywords
New media; University news publicity; Innovation path; Strategy and suggestions
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.70711/wef.v2i8.5926
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