Analysis of the Value and Application Strategies of Artificial Intelligence in Marketing
Abstract
With the rapid development of science and technology, artificial intelligence (AI) has gradually penetrated into various industries,
especially in marketing to show great potential and value. This paper aims to deeply explore the specific application value of artificial intelligence in marketing, and analyze the corresponding application strategies, in order to provide useful reference and enlightenment for enterprises in the process of digital transformation.
especially in marketing to show great potential and value. This paper aims to deeply explore the specific application value of artificial intelligence in marketing, and analyze the corresponding application strategies, in order to provide useful reference and enlightenment for enterprises in the process of digital transformation.
Keywords
Artificial intelligence; Marketing; Strategy
Full Text:
PDFReferences
[1] Pan Xin, Liu Qian. Application and Challenge of Generative Artificial Intelligence in Commercial Ao-engine Marketing [J]. Air Transport Business, 2024, (10): 60-64.
[2] Wang Zhe. Research on the application of artificial intelligence in marketing decision support system [J]. Marketing community, 2024, (19): 14-16.
[3] Shuman Zheng. Application and challenges of AI in the field of marketing [J]. Information System Engineering, 2022, (11): 80-83.
DOI: http://dx.doi.org/10.70711/wef.v2i9.6252
Refbacks
- There are currently no refbacks.
