Research on the Innovative Path of Ideological and Political Education Function of Private University Student Associations under the Perspective of New Media

Abstract

With the rapid development of new media technology, the way of information dissemination has undergone profound changes,
which puts forward new challenges and opportunities for the ideological and political education of private colleges and universities. As a
group of students organized by students, student associations of private universities play the role of a bridge between schools and students,
and are an indispensable part of the construction of university campus culture. This paper aims to explore the innovative path of the ideological and political education function of student associations in private universities from the perspective of new media. By analyzing the existing problems in the ideological and political education of current student associations, combined with the characteristics of the new media
era, it puts forward the corresponding innovative strategies, in order to provide reference for the private universities to improve the effect of
ideological and political education.