Research on Graphic Interaction Mode and User Reading Experience of Wechat Public Account Posts

Abstract

With the rapid development of mobile internet media, WeChat Official Accounts have emerged as a powerful platform for fragmented information consumption. In an era where users are bombarded with daily content overload, how to stand out among countless accounts
and retain user attention has become a critical challenge for content creators and operators. To address this, the industry must prioritize user
experience optimization by enhancing interactive engagement and content depth. This requires coordinated efforts across multiple dimensions:
establishing distinctive account styles, identifying audience resonance through targeted content curation, developing strategic topic selection
frameworks, and refining visual presentation design. By building a systematic content ecosystem, we can significantly boost the reach and influence of Official Accounts.