Shuang Li

doi:10.70711/wef.v3i2.7852

A Study of Cultural Adaptation in English-Chinese Translation of Western Advertising under Nidas Functional Equivalence

Shuang Li

Abstract

This thesis is to analyze the cultural adaptation in English- Chinese translation of western luxury brands advertisements under Nida's
Functional Equivalence theory. Through the analysis of western advertising texts in linguistic nuances, cultural values, aesthetic preferences and
symbolic meanings in both sources language (English) and target language (Chinese), this thesis elaborated the strategic adaptation in EnglishChinese translation of western ads, including cultural substitution, modulation, creative localization, and nuanced handling of status markers, hoping to achieve equivalent psychological impact on consumer and ultimately contribute to effective cross-cultural marketing strategies.

Keywords

Cultural adaptation; Luxury brands advertising; English-Chinese translation; Functional equivalence

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References

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DOI: http://dx.doi.org/10.70711/wef.v3i2.7852

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