Evaluating the Effectiveness of an AI-Driven Dashboard through Experiential Learning: Improving Tourism Marketing Competence of Vocational College Students
Abstract
The integration of experiential learning theory with artificial intelligence technology provides innovative approaches for vocational
education reform. Addressing practical challenges in cultivating tourism marketing professionals at vocational institutions, this study develops
an AI-powered dashboard-based experiential learning model. The framework systematically analyzes competency development pathways
through three dimensions: learning environments, technological empowerment, and capability assessment. Research demonstrates that the
model enhances knowledge transfer efficiency via immersive interactive design, optimizes decision-making formation processes through realtime feedback mechanisms, and achieves precise learning outcome evaluation through multi-dimensional assessment systems. These findings
offer methodological innovations for evaluating digital educational tools and provide practical references for transforming vocational competency training models.
education reform. Addressing practical challenges in cultivating tourism marketing professionals at vocational institutions, this study develops
an AI-powered dashboard-based experiential learning model. The framework systematically analyzes competency development pathways
through three dimensions: learning environments, technological empowerment, and capability assessment. Research demonstrates that the
model enhances knowledge transfer efficiency via immersive interactive design, optimizes decision-making formation processes through realtime feedback mechanisms, and achieves precise learning outcome evaluation through multi-dimensional assessment systems. These findings
offer methodological innovations for evaluating digital educational tools and provide practical references for transforming vocational competency training models.
Keywords
Experiential learning; Tourism marketing competencies; Vocational education
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[1] Wang Hui, Huang Xiaoyuan Tourism management professional teaching reform under the new norm [J]. Journal of research and practice of education modernization, 2018, 5 (09): 56-58. DOI: 10.16541 / j.carol carroll nki. 2095-8420.2018.09.021.
[2] Song Yifang, Lu Yang. Transformation and Reflection on Community Experiential Learning from the Perspective of AIGC [J]. Vocational Education Forum, 24, 40(03):65-75.
[3] Zhou Rujun. Artificial Intelligence Literacy of Vocational College Teachers: Connotation Evolution, Framework Construction and Generation Path [J]. Vocational Education, 2024, 23(36):11-20.
DOI: http://dx.doi.org/10.70711/wef.v3i3.7926
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