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A Study on the Branding Development of Counselor Studiosin Higher Vocational Colleges Based on Role Positioning

Yue Ding, Zhun Lin, Jie He, Hong Ji Myeong*

Abstract


Based on the role positioning of counselors in higher vocational colleges, this study examines the branding development of counselor studios. It analyzes their value in implementing national strategies, responding to students' needs, promoting counselors' professional development, and enhancing institutional influence. By reviewing current achievements and existing problems, the study proposes strategies such as optimizing brand positioning, designing distinctive activities, building learning platforms, and expanding brand influence. The aim is to provide practical references for the branding development of counselor studios in higher vocational colleges.

Keywords


Higher vocational colleges; Counselor studios; Branding development; Ideological and political education

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References


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Yang, J. J., & Ma, X. J. (2024). Research on the construction paths of counselor studios in higher vocational colleges. Science and Technology Wind, (32), 140–142.

Jiang, P. Y., & Li, H. Y. (2024). Exploration of incubation and construction approaches for counselor studios in higher vocational colleges. Popular Literature and Art, (14), 193–195.

Yang, H. B. (2021). Research on the construction of "renowned counselor studios" in higher vocational colleges. Science, Education and

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DOI: http://dx.doi.org/10.70711/wef.v3i9.8994

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