Interdisciplinary Teaching Model for Marketing Education at Higher Education Institutions: Construction and Implementation
Abstract
Within the digital-intelligent economy era, corporate Marketing activities are undergoing digital-intelligent transformation. During
this process, the requirements are increasing day by day for Marketing personnel's interdisciplinary capabilities. The interdisciplinary teaching
method is one of the effective pathways to dismantle discipline silos and improve the quality of talent cultivation. It integrates different dis
ciplinary knowledge and methods, enabling Marketing to interpenetrate with other disciplines. Based on the requirements of the new liberal
arts construction, this paper explores the necessity and challenges of implementing interdisciplinary integration in Marketing courses at higher
education institutions, studies how to achieve such integration and the specific practices, thereby providing actionable insights for the reform
in Marketing courses at higher education institutions and promoting the growth of interdisciplinary and applied Marketing talents.
this process, the requirements are increasing day by day for Marketing personnel's interdisciplinary capabilities. The interdisciplinary teaching
method is one of the effective pathways to dismantle discipline silos and improve the quality of talent cultivation. It integrates different dis
ciplinary knowledge and methods, enabling Marketing to interpenetrate with other disciplines. Based on the requirements of the new liberal
arts construction, this paper explores the necessity and challenges of implementing interdisciplinary integration in Marketing courses at higher
education institutions, studies how to achieve such integration and the specific practices, thereby providing actionable insights for the reform
in Marketing courses at higher education institutions and promoting the growth of interdisciplinary and applied Marketing talents.
Keywords
Higher Education Institutions; Marketing, Interdisciplinary Integration; Teaching Model; Talent Cultivation
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PDFReferences
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DOI: http://dx.doi.org/10.70711/wef.v3i11.9322
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