Construction and Implementation of Immersive Virtual Simulation Experimental Platforms in Marketing Teaching
Abstract
direction of marketing teaching reform. This paper summarizes the design paradigm and current implementation status of immersive virtual
simulation experimental platforms in marketing teaching, analyzes current prominent challenges, discusses the future development direction
and improvement pathways, and comprehensively elaborates on the existing research results, in order to facilitate the further improvement of
the experimental platforms and the in-depth development of teaching implementation in the future.
Keywords
Full Text:
PDFReferences
[1] Lin Li. (2024) Construction of Innovative Teaching Teams: Targeting the Provincial Teaching Team of the Integrated Marketing Series
Courses [J]. Journal of Hubei University of Economics (Humanities and Social Sciences), 21(1), 139-143.
[2] Tianzhong Feng, Ying Yang. (2025) Exploration and Practice of the "School-Enterprise Synergistic 1341 Practice Education" Model:
Taking the Marketing Talent Cultivation in Dezhou University as an Example [J]. Journal of Dezhou University, 41(4), 95-99.
[3] Yitong Fan, Jingyu Sun. (2025) Application of Information Technology in the Teaching of Mobile E-commerce Course of Marketing [J].
China Management Informationization, 28(10), 212-214.
[4] Pengju Li, Lingquan Wang. (2025) Practice and Reflection on Digital Economy Empower-ed High-Quality Development of Sports Industry in Henan Province [J]. Zhengzhou Normal Education, 14(5), 63-66.
DOI: http://dx.doi.org/10.70711/wef.v3i12.9441
Refbacks
- There are currently no refbacks.
