Research on Visual Attention Analysis and Optimization of Track Light Appearance Design

Abstract

Track spotlights integrate lighting and spatial expression, and their appearance directly affects user visual experience. Current appearance selection mostly relies on experience and lacks objective evidence. This study establishes an appearance preference analysis method
based on eye-tracking research and design cases. We correlate fixation duration, fixation count and first fixation time with morphological and
structural elements, and conduct derivation under optical and thermal constraints. Results show that appearance preference is determined by
morphological recognizability, structural integration and optical features. Designs balancing visual attractiveness and perceptual comfort exhibit greater advantages. This approach provides a feasible reference for product appearance evaluation.