Advertising English and Its Translation Strategies
Abstract
Nowadays, there are more and more players in the market. And the advertisement, as an information carrier, has been one of the
important means to occupy the market. Therefore, it is significant for us to study the stylistic features of advertisements. We must follow the
right translation standards, take characteristics of advertising English into account, apply proper translation strategies to demonstrate the linguistic attraction of this writing and combine them with consumers psychology properly when preparing for translation. This article will list
lots of examples to show the features, principles and strategies of advertising English and the application of them on the practice.
important means to occupy the market. Therefore, it is significant for us to study the stylistic features of advertisements. We must follow the
right translation standards, take characteristics of advertising English into account, apply proper translation strategies to demonstrate the linguistic attraction of this writing and combine them with consumers psychology properly when preparing for translation. This article will list
lots of examples to show the features, principles and strategies of advertising English and the application of them on the practice.
Keywords
Advertising English; Stylistic features; Translation strategies; Translation principles
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PDFReferences
[1] Gillian D. Advertising as Communication, Studies in Communication Series[M], Methuen: London, 1982;68-90;0416745202
[2] Lv Zhaofang. The linguistic features and translation of advertising English[J].Journal of Henan Commercial College, 2009, 22(2):122-124.
[3] Zhao Peng.Stylistic features of English advertisements and translation strategies[J].Journal of Pingyuan University, 2009, 22(2):122-124.
[4] Wei Xuehua.A study of stylistic features of business English and its translation strategies[J].Journal of Heilongjiang Institute of Education, 2016(2):112-114.
DOI: http://dx.doi.org/10.70711/eer.v2i5.4924
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