Research on Business English Reading Course Design from the Multimodal Learning Perspective

Abstract

With the rapid development of globalization and new quality productive forces, business English education is facing new challenges
and opportunities. Studies have found that traditional single-text mode teaching suffers from problems such as single content, insufficient student interest and lack of simulation of practical application scenarios. Based on the multimodal learning perspective, this study explores the
design and implementation of business English reading courses, aiming to improve students language comprehension and business communication skills. The multimodal learning teaching method effectively compensates for the deficiencies in traditional teaching methods by integrating multiple resources such as text, audio, video and charts. The core of course design under the guidance of multimodal learning teaching
methodology is to provide diversified inputs, contextualized learning experiences and interactive practical activities. Through the analysis of
the course implementation, the study shows that multimodal learning teaching can significantly increase students learning interest and classroom participation, enhance their ability to process information and apply it comprehensively in business scenarios.