The Role of WeChat Public Platform in the Promotion of Graduate Student Enrolment in Colleges and Universities
Abstract
has also risen rapidly with its many advantages. In the information age, graduate student enrollment publicity is facing both new challenges
and new opportunities. There are certain limitations to the traditional way of promoting graduate admissions. In contrast, the WeChat public
platform has significant advantages such as a huge user base, fast communication speed, and strong interactivity, which is of great significance
for building a three-dimensional publicity network of online + offline and on-campus + off-campus. Colleges and universities should attach great importance to the application of WeChat official accounts in enrollment publicity, take effective measures to overcome possible
problems, and provide strong support for graduate student enrollment.
Keywords
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DOI: http://dx.doi.org/10.70711/eer.v2i6.5430
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