Research on the Reform of Marketing Course Teaching under the Background of Industry-Education Integration
Abstract
This paper takes applied universities as the research object, and probes into the reform path of marketing curriculum system under
the background of integration of industry and education. The research points out that with the continuous change of the market environment,
the traditional marketing teaching content has been difficult to meet the current industry needs. Therefore, it is necessary to reconstruct the
curriculum system, strengthen practical teaching, introduce industry mentors, and use new teaching methods such as project driven and case
analysis to achieve the deep integration of education and industry.
the background of integration of industry and education. The research points out that with the continuous change of the market environment,
the traditional marketing teaching content has been difficult to meet the current industry needs. Therefore, it is necessary to reconstruct the
curriculum system, strengthen practical teaching, introduce industry mentors, and use new teaching methods such as project driven and case
analysis to achieve the deep integration of education and industry.
Keywords
Integration of industry and education; Marketing; Curriculum reform
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DOI: http://dx.doi.org/10.70711/eer.v2i7.5850
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