Research on the Construction of Chinas National Image at the Opening Ceremony of the 2023 Hangzhou Asian Games from the Perspective of Multimodal Metaphor
Abstract
of the 2023 Hangzhou Asian Games, various modalities are closely connected, achieving cross modal interaction of visual, auditory, and
textual modalities. These multimodal metaphors play a synergistic role in different modal symbols, jointly completing the process of expressing meaning and constructing an open, inclusive image of a great country, demonstrating Chinas pursuit of unity among countries
and world peace.
Keywords
Full Text:
PDFReferences
[1] Forceville, C. & Urios Aparisi, E. Multimodal Metaphor [M]. Berlin: Walter de Gruyter, 2009.
[2] Lakoff, G. & Johnson, M. Metaphors We Live By [M]. Chicago: The University of Chicago Press, 1980.
[3] Sun Yi, Tang Ping. The origin and approach of multimodal metaphor research [J]. Journal of Tianjin Foreign Studies University, 2021,
28(05):9-24+158.
[4] Sun Yi. Research on Multimodal metaphor. Journal of Zhejiang International Studies University, 2020, (05):30.
[5] Zhou Fangzhu. The Cognitive construction of Chinese Culture in the Opening Ceremony of the Beijing Winter Olympics from the perspective of Multimodal Metaphor [D]. Harbin Normal University, 2023.
[6] Zhao Xiufeng. A New Development in Conceptual Metaphor Research: Multimodal Metaphor Research-A review of Forceville & Urios-Aparisis Multimodal Metaphor [J]. Foreign Language Research, 2011, (01):1-10+112.
DOI: http://dx.doi.org/10.70711/eer.v2i8.6132
Refbacks
- There are currently no refbacks.
