Research on the Application of New Media Technology in Building Innovative Teaching Mode of College English

Abstract

With the rapid development of information technology, new media technologies are increasingly being applied in the field of education. University English teaching faces the significant challenge of cultivating students comprehensive language skills and intercultural communication abilities; traditional teaching methods can no longer meet the demands of the times. This paper explores the application of new
media technologies in constructing innovative teaching models for university English, analyzes the opportunities these technologies bring to
university English teaching, describes their specific application methods in teaching, and addresses the challenges and strategies for implementation. The aim is to enhance the quality of university English teaching and promote the all-round development of students.