Practical Exploration of "Multimodal AI + Human Intelligence Synergy" in Visual Marketing Design Courses in Higher Vocational Education

Abstract

Under the policy impetus of the digital transformation of national vocational education and the deepening of industry-education
integration, current higher vocational visual marketing design courses are facing several pain points, such as weak application of technology,
outdated teaching models, scarce teaching resources, and insufficient collaboration between schools and enterprises, making it difficult to meet
market demands. To fill the talent gap, this paper proposes a teaching reform path of "multimodal AI + human intelligence collaboration": by
identifying the capabilities required for target positions, a three-stage progressive curriculum system of "foundation level - intermediate level
- comprehensive level" is reconstructed; an innovative teaching process of "AI-driven creativity - human-machine collaborative optimization
- full-chain practical training" is created, integrating diverse teaching methods; and a virtual simulation and dual-track training platform of
school and enterprise is established to strengthen practical training in commercial scenarios. This exploration aims to shift the course from
"traditional skills imparting" to "cultivating AI-driven creative problem-solving abilities", providing a replicable model for the innovation of
similar courses in higher vocational education and helping to cultivate technical and skilled talents that meet industry needs.