Integrating Generative Artificial Intelligence into Vocational Digital Media Education: A Framework for Enhancing Creativity

Abstract

With the breakthrough development of generative artificial intelligence technology, vocational digital media education is facing un
precedented transformation opportunities and challenges. This paper systematically explores the application value, implementation pathways,
and potential risks of generative artificial intelligence in vocational digital media education, constructing a "technology empowerment-creative
guidance-ethical governance" trinity teaching framework. The framework aims to achieve the dual goals of "proficient use of AI tools" and
"continuous development of human creativity, " providing theoretical foundations and practical guidance for curriculum reform in digital me
dia programs at vocational institutions.