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Enhancing User Shopping Experience Through Mobile Interface Design

Yanghong Hou

Abstract


E-commerce mobile interfaces directly affect users' entire shopping process. At present, most platforms share common design defects including disordered layout, cumbersome interaction and insufficient visual display of commodities. This paper proposes targeted optimization schemes from three dimensions: page layout, interaction logic and visual presentation, and builds a long-term management system
covering user feedback, multi-device adaptation and standardized evaluation, so as to form a full-process interface improvement path. The
relevant design optimization methods and operation mechanisms have practical value, providing standardized references for the UI iterative
optimization of e-commerce mobile terminals.

Keywords


Mobile Interface Design; Online Shopping; User Experience

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References


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[3] Sooa H, Hyunah P, Kyunghui O, et al. Rethinking a Designers' Rule of Thumb: Influence of Information Seeking and Consumption

Goals on Mobile Commerce Interface Design[J]. Journal of Theoretical and Applied Electronic Commerce Research, 2021, 16(5):1631-

1647.




DOI: http://dx.doi.org/10.70711/aitr.v4i4.10156

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