Research on Copyright Operation and Economic Benefit Enhancement Path of Digital Music Platforms

Abstract

Against the backdrop of the rapid development of the digital economy, digital music platforms have become the core carriers for
the dissemination and monetization of the music industry. Copyright operation, as the core competitiveness of platforms, directly determines
their economic benefits and sustainable development capabilities. Currently, digital music platforms are confronted with dilemmas including
imperfect copyright licensing mechanisms, frequent infringement issues, single profit models, and insufficient users' willingness to pay, which
restrict the full release of economic benefits. Based on the development status of the digital music industry, this paper conducts an in-depth
analysis of existing problems in platform copyright operation. From four dimensionsoptimizing copyright licensing models, strengthening
copyright protection, innovating profit monetization paths, and improving users' payment experienceit explores practical approaches for the
coordinated improvement of copyright operation and economic benefits, aiming to provide theoretical references and practical insights for the
high-quality development of digital music platforms.