Practical Implementation of AI in Optimizing Interactive Experience for Visual Communication Design

Abstract

Against the backdrop of the digital era, the emphasis of visual communication design has shifted from a sole focus on visual presentation to prioritizing user interactive experience. The application of AI has introduced new possibilities for enhancing this dimension. Based
on the main challenges in interactive experience within visual communication design, this paper moves beyond generalizations, and leverages
specific precedents to explore how to use AI to improve interactive experience, as well as its role in personalized design, improved interaction
efficiency, emotional expression, etc. It also points out the current challenges and improvement strategies, aiming at providing relevant practitioners with actionable insights, thereby enabling them to create designs that better align with human needs and demonstrate enhanced practical utility.