A Brief Discussion on the Construction of Regional Visual Grammar of Li and Miao Cultural Elements in Brand Packaging of Agricultural Special Products
Abstract
ethnic groups in Hainan is facing problems of homogenization and superficial cultural representation. Based on visual communication design
theory, this paper constructs a three-dimensional visual grammar model of "vocabulary-syntax-semantics", and establishes a design path of
"cultural symbol extraction ? visual structure arrangement ? brand semantic communication" through systematic deconstruction of visual
vocabulary of Li and Miao culture. This model provides an operable theoretical framework for the branding of agricultural products in ethnic
minority areas, and realizes the systematic transformation of cultural resources into brand visual assets.
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DOI: http://dx.doi.org/10.70711/aitr.v3i12.9462
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