Research on Methods for Optimizing Generative AI Content in Social Media Brand Marketing

Abstract

This paper explores how generative artificial intelligence can optimize content in social media brand marketing. With the rapid development of generative AI technology, brands can innovate their content creation methods and enhance their communication effectiveness in
the social media ecosystem. The study focuses on the underlying principles of AI in content creation and proposes optimization strategies for
aspects such as multimodal content generation, algorithm adaptation, and emotional interaction. Additionally, a comprehensive mechanism is
constructed, including evaluation metrics, real-time optimization, and human-computer collaboration, to help brands achieve precise and efficient content dissemination in the dynamic social media environment.