Optimization of Digital Communication Models for Li Brocade Craftsmanship from the Perspective of Cultural Tourism Integration

Abstract

The cultural tourism integration strategy provides a new development context for the living transmission and widespread dissemination of traditional ICH techniques. Digital technology is precisely the key means to address issues such as decline in transmission, rigid dissemination, and low cultural tourism integration of the Li brocade craftsmanship. This paper comprehensively reviews the research achievements on the digital communication of Li brocade craftsmanship from the perspective of cultural tourism integration, summarizes the types of
communication models, identifies the shortcomings in current research and practice, explores the main improvement pathways for the models,
aiming to provide theoretical reference and operational support for the digital living transmission of Li brocade culture as well as the deep integrated development of culture and tourism.