Research on Teaching Reform of "AIGC + Integration of Professional Education and Innovation and Entrepreneurship" Based on OBE Concept
Abstract
Against the backdrop of digital education transformation and the rapid iteration of the new media industry, traditional new media
teaching curricula are plagued by outdated content, superficial integration of professional education with innovation and entrepreneurship
education, and simplistic evaluation mechanisms. This paper takes the core practical course New Media Audio-visual Works Production and
Operation for business administration innovation classes as the research object. Guided by the Outcome-Based Education (OBE) concept,
it combines AIGC technology application and the requirements of integrating professional education with innovation and entrepreneurship
education. This study firstly analyzes three prominent problems existing in the current course teaching. Then targeted reform strategies are
proposed from three dimensions: curriculum content optimization, practical teaching system construction and assessment mechanism improvement. This research constructs an integrated teaching mode of "OBE + AIGC + Integration of Professional Education and Innovation
and Entrepreneurship". The reform aims to remedy the drawbacks of traditional teaching, cultivate students' professional competencies, digital
literacy as well as innovation and entrepreneurship capabilities. It also provides practical references for the teaching reform of similar practical courses in the field of new media, economics and management.
teaching curricula are plagued by outdated content, superficial integration of professional education with innovation and entrepreneurship
education, and simplistic evaluation mechanisms. This paper takes the core practical course New Media Audio-visual Works Production and
Operation for business administration innovation classes as the research object. Guided by the Outcome-Based Education (OBE) concept,
it combines AIGC technology application and the requirements of integrating professional education with innovation and entrepreneurship
education. This study firstly analyzes three prominent problems existing in the current course teaching. Then targeted reform strategies are
proposed from three dimensions: curriculum content optimization, practical teaching system construction and assessment mechanism improvement. This research constructs an integrated teaching mode of "OBE + AIGC + Integration of Professional Education and Innovation
and Entrepreneurship". The reform aims to remedy the drawbacks of traditional teaching, cultivate students' professional competencies, digital
literacy as well as innovation and entrepreneurship capabilities. It also provides practical references for the teaching reform of similar practical courses in the field of new media, economics and management.
Keywords
OBE Concept; AIGC; Integration of Professional Education and Innovation and Entrepreneurship; New Media Courses; Teaching Reform
Full Text:
PDFReferences
[1] Zhuang X F, Liu Z Q, Renqing D E. Research on Teaching Reform of Practical Courses of "Integration of Professional Education and
Innovation and Entrepreneurship" under AI Empowerment and OBE Guidance[J]. Computer Knowledge and Technology, 2026, 22(06):
9-12.
[2] Xiao B, Liu Z X, Hu W J. Exploration and Practice of Blended Teaching Mode Based on OBE Concept and AIGC Technology[J]. Journal of Beibu Gulf University, 2026.
[3] Shang Z C, Yan Y H. Application of ChatGPT in Education and Its Reform and Ethical Challenges[J]. Journal of Northeast Normal University (Philosophy and Social Sciences), 2023(05): 44-54.
DOI: http://dx.doi.org/10.70711/aitr.v4i2.9824
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