The Explanatory Power Study of Brand Name Translation 
from the Perspective of Translation Aesthetics

Hui Wang

doi:10.18686/cle.v1i1.3449

The Explanatory Power Study of Brand Name Translation from the Perspective of Translation Aesthetics

Hui Wang

Abstract

Brand name translation is an important link for an enterprise to expand its overseas market. This paper, from the perspective of
translation aesthetics, illustrates the explanatory power of translation aesthetics on brand name translation through the beauty of sound,
meaning and form.

Keywords

Brand name; Translation aesthetics; "Three Beauties" theory

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References

[1] Chen Mengya, & Li Fengping. (2019). The Chinese and American representation of the Chinese translation of "Chanel" advertising

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[2] Feng Xiuwen (2010). Aesthetic and cultural perspective in applied translation. Shanghai: Shanghai Jiaotong University Press.

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[4] Lai Wenbin, Wen Xiangpin. (2010). Procter & Gamble's trademark translation and brand promotion of multinational corporations.

Asia Pacific Economics. 000 (02), 58-60.

[5] Xu Yuanchong (2006). The Art of Translation. Beijing: Wuzhou Communication Publishing House.

DOI: http://dx.doi.org/10.18686/cle.v1i1.3449

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