The Explanatory Power Study of Brand Name Translation 
from the Perspective of Translation Aesthetics

Hui Wang

The Explanatory Power Study of Brand Name Translation from the Perspective of Translation Aesthetics

Hui Wang

Abstract

Brand name translation is an important link for an enterprise to expand its overseas market. This paper, from the perspective of
translation aesthetics, illustrates the explanatory power of translation aesthetics on brand name translation through the beauty of sound,
meaning and form.

Keywords

Brand name; Translation aesthetics; "Three Beauties" theory

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References

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