Juan Mao

doi:10.18686/cle.v2i1.3787

The Positioning and Deconstruction of Chongqings International Tourism Image

Juan Mao

Abstract

This paper makes an in-depth analysis of the current situation of Chongqings tourism industry and the occurrence of tourism resources. Based on the international tourism image positioning of beautiful Chongqing, a city of mountains and rivers, it deconstructs the international tourism image of Chongqing from the aspects of soul and form, and discusses the bearing relationship between tourism image and tourism resources, hoping to help promote the international tourism image of Chongqing.

Keywords

Chongqing; International tourism image; Positioning; Deconstruction

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References

[1] Tang Dynasty sword, Xu Xingjian. On the design and marketing of Hangzhou International tourism image [J]. Business Economics and Management,2002, 000(010):57-62.

[2] Zhao Zhifeng. The evolution of Chongqing Tourism image [J]. Management and Management,2010(7):87-88.

[3] General Office of Chongqing Peoples Government. Chongqing Tourism Development Master Plan (2016-2030) [Z],2016

DOI: http://dx.doi.org/10.18686/cle.v2i1.3787

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