Cultural Inheritance and Innovation of Luxury Brands in the Chinese Market: Taking Gucci, Chanel, Burberry, YSL and Dior as Examples
Abstract
This study explores the cultural inheritance and innovation of Gucci, Chanel and other brands in the Chinese luxury market, and analyzes the brand history, the balance between art and utility, sustainable development and digital application. The discovery that luxury brands meet the needs of Chinese consumers through cultural inheritance, innovative design, environmental protection and digital technology provides a theoretical framework and practical strategies for brand development in the Chinese market.
Keywords
Luxury brands; The Chinese market; Cultural inheritance
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[1] Gupta, Kimaya . The Perception of Western Luxury Brands in the Indian Market. SSRN Electronic Journal (2023).
[2] Martin, Charlie . Luxury brands defy market dip. Autocar: Frist for New Cars 315.4(2023).
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DOI: http://dx.doi.org/10.70711/cle.v2i4.5619
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