Research on the Excavation and Digital Transformation of Folk Art Elements from the Perspective of Intangible Cultural Heritage Protection

Abstract

With the acceleration of globalization, traditional cultures are facing unprecedented challenges. As an important part of intangible cultural heritage, folk art carries rich ethnic culture and historical memories. However, with the continuous development of modernization, many traditional folk art forms are gradually disappearing or being forgotten. The rise of digital technology offers new possibilities for the protection and dissemination of folk art. Digital transformation can not only accurately record the forms, colors, and techniques of folk art but also combine it with modern technology, opening up new pathways for the inheritance and innovation of folk art. This paper explores the methods of excavating folk art elements and the application of digital transformation technologies, analyzing their innovative potential in cultural inheritance and dissemination, and examines how to achieve digital reproduction while maintaining cultural authenticity, thus promoting the transmission and development of intangible cultural heritage.