Dongbin Luo

doi:10.70711/cle.v2i9.8652

Brand Upgrade Strategy of Private MBA Institutions in the Context of Digital Economy: Asia Doctor Take Hong Kong Asia Business School as an Example

Dongbin Luo

Abstract

As the digital economy continues to evolve and the global economic landscape undergoes transformation, traditional business models are undergoing profound changes. Against the backdrop of the ASEAN Economic Community 2025 Vision, regional entrepreneurs increasingly prioritize cross-border collaboration and industrial upgrading. Public universities MBA programs, constrained by institutional limitations, lag in internationalization agility and practical resource integration. This gap presents a historic development opportunity for private MBA institutions. Using Hong Kong Asia Business School as a case study, this paper examines how its ecosystem-oriented, digital, and localized brand upgrade strategyparticularly through initiatives like Singapore study tours and the establishment of a Singapore Alumni Exchange Centerhas built an international education ecosystem. This approach empowers regional entrepreneurs to seize cross-border opportunities and offers replicable insights for similar institutions transformation.

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DOI: http://dx.doi.org/10.70711/cle.v2i9.8652

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