Discussion on the Construction Countermeasures of Supply Chain Management Mode for Marketing
Abstract
In the process of rapid economic development in China, the demand for products in many industries has fallen into a high
saturation state. In addition, customer demand for products is gradually showing a trend of personalization and diversification, leading
to extremely fierce industry competition. Therefore, in order for enterprises to develop healthily in the fierce market competition, they
also need to use marketing as a medium to further expand their profit margins. Based on this, this article will start from the perspective
of marketing and analyze the ideas for constructing the current supply chain management model, in order to provide effective reference
for relevant enterprises.
saturation state. In addition, customer demand for products is gradually showing a trend of personalization and diversification, leading
to extremely fierce industry competition. Therefore, in order for enterprises to develop healthily in the fierce market competition, they
also need to use marketing as a medium to further expand their profit margins. Based on this, this article will start from the perspective
of marketing and analyze the ideas for constructing the current supply chain management model, in order to provide effective reference
for relevant enterprises.
Keywords
Marketing; Supply chain management; Structure
Full Text:
PDFReferences
[1] Wu Yuzhou Analysis on the Construction and Improvement of Supply Chain Management Mode for Marketing [J] National Circulation
Economy, 2023 (17): 112-115
[2] Chen Xu Innovative ways for new market marketing models to drive the modernization of logistics development [J] China Storage and
Transportation, 2024 (1): 131-132
[3] Pan Lulu Research on Retail Marketing Strategies from the Perspective of Supply Chain Optimization Management [J] Industrial Innovation Research, 2023 (9): 64-66
DOI: http://dx.doi.org/10.70711/frim.v2i8.5155
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