Research on Influencing Factors of Consumers Purchase Intention of New Energy Vehicles from the Perspective of Perceived Value
Abstract
In recent years, domestic new energy vehicles have developed rapidly. According to the data of automobile industry production
and sales in 2023 released by China Automobile Association, the domestic market share of new energy vehicles has reached more than 30%
in 2023, and its production and sales are on the rise. Its national sales volume has exceeded 9 million, with a growth rate of 37.9%, which reflects the important position of Chinas new energy vehicle industry in recent years. Under such a market background, consumers willingness
to buy new energy vehicles has become a key factor to promote the development of the industry.
and sales in 2023 released by China Automobile Association, the domestic market share of new energy vehicles has reached more than 30%
in 2023, and its production and sales are on the rise. Its national sales volume has exceeded 9 million, with a growth rate of 37.9%, which reflects the important position of Chinas new energy vehicle industry in recent years. Under such a market background, consumers willingness
to buy new energy vehicles has become a key factor to promote the development of the industry.
Keywords
Perceived value; New energy vehicles; Willingness to buy; Subjective norm
Full Text:
PDFReferences
[1] Gong Qiang. Study on the Strategy of Improving the Willingness of New Energy Vehicle Consumers in BY Company [D]. Southwest
University of Science and Technology, 2023.
[2] Sun Binfeng. Study on the influence of consumer perception on the purchase intention of new energy vehicles [D]. Anhui University of
Technology, 2019.
[3] Su Xiaojie. Study on the influence of consumers' ecological consumption concept on the purchase intention of new energy vehicles [D].
Anhui University of Technology, 2022.
DOI: http://dx.doi.org/10.70711/frim.v2i10.5398
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