Analysis of Traditional Cultural Expression of We Media in Intercultural Communication: A Case Study of Li Ziqi

Abstract

With the continuous development of globalization, cross-cultural communication activities are also increasing. If we want to spread
the excellent traditional culture of the Chinese nation well, we must build a bridge of communication. With the in-depth development of the
Internet era, we media is playing an increasingly important role in cross-cultural communication. Taking Li Ziqi, a prominent representative
of the development of we media, as an example, this paper comprehensively analyzes the expression of traditional culture in Li Ziqis short
videos from the aspects of aesthetic characteristics, living conditions and the inheritance of the excellent traditional culture of the Chinese
nation, as well as the communication status of Li Ziqi and the excellent traditional culture of the Chinese nation. In the process of carrying
forward and inheriting the excellent traditional culture of the Chinese nation, we media should explore a path in line with its own development
and provide soil for intercultural communication.