Optimization and Practical Exploration of RMP Model Based on the Individualized Needs of Tourism Products -- Taking the Tourism Market of Ningxia as an Example
Abstract
With the booming development of the tourism industry, tourists individualized needs for tourism products have become increasingly prominent. Taking the tourism market of Ningxia as an example, this paper introduces the RMP model (Resource, Market, Product model),
analyzes the current characteristics of Ningxias tourism resources, the demand situation of the tourism market and the situation of existing
tourism products. In view of the current situation that tourism products are difficult to meet the individualized needs, this paper discusses how
to optimize the RMP model and puts forward corresponding strategies and suggestions through practical exploration.
analyzes the current characteristics of Ningxias tourism resources, the demand situation of the tourism market and the situation of existing
tourism products. In view of the current situation that tourism products are difficult to meet the individualized needs, this paper discusses how
to optimize the RMP model and puts forward corresponding strategies and suggestions through practical exploration.
Keywords
Tourism products; Individualized needs; RMP model; Ningxia tourism market
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PDFReferences
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DOI: http://dx.doi.org/10.70711/frim.v3i1.5880
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