Study on the Application of Outreach Translation in Hunan Zhijiang Bridge
Abstract
international popularity and spreading Huxiang culture. Focuses on the application of outreach translation in Zhijiang Bridge. Firstly, it analyzes the current situation of outreach translation, and analyzes it from three aspects: context, situational context and cultural context through
specific case analysis, so that the translation can better meet the aesthetic needs and cultural expectations of the target audience. Finally, it
puts forward a series of targeted communication strategies to improve the quality and effect of outreach of Zhijiang Bridge. The purpose is to
provide a useful reference for the outreach translation of Zhijiang Bridge, and also for the outreach translation of other cultural heritages with
local characteristics.
Keywords
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DOI: http://dx.doi.org/10.70711/frim.v3i2.6022
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