Research on the Integration of Ideological and Political 
Discourse System and New Media Innovation Mode in 
Universities

Jiong He; Yue Yang; Yawen Zhang

doi:10.70711/frim.v3i3.6193

Research on the Integration of Ideological and Political Discourse System and New Media Innovation Mode in Universities

Jiong He, Yue Yang, Yawen Zhang

Abstract

With the rapid development of new media technology, the ideological and political education in colleges and universities is facing
new opportunities and challenges. It is an effective way to improve the quality of ideological and political education and enhance the influence of ideological and political discourse to integrate the ideological and political discourse system and the new media innovation mode of
universities. This paper mainly discusses the challenges faced by the ideological and political discourse system under the new media environment, and puts forward the strategies of integrating the innovative mode of the new media, including broadening the carrier of ideological and
political education, innovating the way of expression of discourse, and enhancing the interaction of discourse, so as to realize the effective
communication of the ideological and political discourse system.

Keywords

New media; Colleges and universities; Ideological and political

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References

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DOI: http://dx.doi.org/10.70711/frim.v3i3.6193

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