Analysis of Agricultural Product Packaging Design in 
the Context of Rural Revitalization Strategy

Tao Feng

doi:10.70711/frim.v3i4.6470

Analysis of Agricultural Product Packaging Design in the Context of Rural Revitalization Strategy

Tao Feng

Abstract

The implementation of the rural revitalization strategy has provided new opportunities for rural economic development. However,
the lag in agricultural product packaging design has become a key bottleneck restricting branding and market expansion. This study analyzes
the current state and challenges of agricultural product packaging design within the rural revitalization context, considering diverse sales scenarios such as rural tourism and e-commerce. It proposes an innovative packaging design framework based on four dimensions: environmental sustainability, regional cultural integration, emotional engagement, and intelligent technology adoption.
??Using case study analysis and literature review methods, this research demonstrates the critical role of packaging design in enhancing the
added value of agricultural products and promoting rural cultural identity. It further emphasizes the necessity of balancing functionality, aesthetic appeal, and social responsibility in design. Finally, it advocates for interdisciplinary collaboration and technological integration to drive
agricultural product packaging towards greener and more digitalized solutions, ensuring sustainable design strategies that contribute to rural
revitalization.

Keywords

Rural revitalization; Agricultural products; Packaging design; Regional culture; Sustainable design

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References

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DOI: http://dx.doi.org/10.70711/frim.v3i4.6470

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